When you’re a business owner and you are looking for people to invest in your business, you will most certainly encounter the word “pitch deck”. A pitch deck sounds simple, but you should know that you cannot make a pitch deck from scratch. What it needs is a business plan.
What Is A Pitch Deck And A Business Plan?
A pitch deck and a business plan are two different documents. A business plan is made before you can even create a pitch deck because the business plan will be the source of information that will populate your deck.
So what is a business plan? A business plan is a document that describes what your company is, what your business goals are, how you will achieve them, how your supply chain will go, and your financial projects. When you think about these and putting them on paper, it may sound like you would need a long document. However, times have changed and long business plans are a thing of the past.
On the other hand, a pitch deck is much simpler. Once you’ve written down your business plan, all you have to do is pick important aspects of the business plan and translate it into a presentation format.
How To Prepare A Pitch Deck
With your business plan in mind, you can now create the pitch deck you need to present to investors, partners, and customers. Here are a few tips you should do.
Know Your Audience
The first thing you have to think about is your audience. Who are you presenting to? This is important because the contents of your presentation should adjust based on who you are going to present it to. For example, you are presenting to investors. Most investors look at the business idea, the operations behind it, and the financials. So, your presentation should make sure that these three things have enough exposure and that all the investors need to know are in your slides.
Tell A Story
Everyone loves a good story. The same thing happens when you are presenting. It may sound unprofessional, but remember that you are presenting to humans too. So, when you make an outline of your pitch deck, make sure that it should follow a story format. It would also help if you are able to engage the emotions of your audience. Make them feel something towards your business – whether it’s excitement, curiosity, or even speculation.
Know Which Slides You Need
This step should be simultaneously thought of together with the story in mind. If you are using your business plan as a guide, the executive summary can be of great help here because this part of the business plan often starts out with the bigger picture and onto the details of your business. By knowing how your pitch deck will flow, you will be able to determine which slides should be seen.
One Slide, One Idea
Pitch decks aren’t meant to take long. In fact, there are pitch decks delivered in less than 10 minutes. If you were also given the same timeframe, make sure that you are able to say what you should by having one idea per slide. Yes, there are a lot of things you might want to say, but choose only what is relevant to your audience. Stick to an idea and try to make it easier for your audience to grasp.
Have A Consistent Design
You might not believe it, but having a consistent design has an indirect effect on how your audience will view your pitch. Presentations that have a theme or the same color scheme look appealing and they are easier to understand. On the other hand, those that don’t have the same theme will look out of place and underprepared.
Study Your Financials
And finally, you should study your financials. When it comes to a pitch deck, you aren’t supposed to show all the numbers (even if you are tempted to). Investors want to look at numbers, but make sure that they do not look cramped or too small on your slides. At the same time, even if you have barely any numbers on your deck, you should be able to know your financials by heart so that your audience can gauge how feasible your business is.
Creating a pitch deck is simple in essence, but the challenge here is how to deliver one perfectly. With these tips, you will definitely have more confidence in presenting your business plan to an audience.